Hiller Media Group
Mayawell
Mayawell is a prebiotic beverage company born in Oaxaca, Mexico and operated from the HQ in Austin, Texas. All products boast health benefits and are made with organic, hand-harvested agave. Hiller Media Group partnered with Mayawell to improve brand awareness and accelerate company growth.
Company Goals
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Increase social media following and engagement rates
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Improve brand awareness in the Austin, TX market
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Expand product availability
Our Approach
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HMG developed direct-to-consumer marketing campaigns to drive engagement for consumers in the Austin area. Through promotions of events and giveaways with local brand partners/influencers, Mayawell brand awareness increased drastically.
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HMG refined the target market and pitched to local vendors/hospitality groups to get Mayawell on the shelves of high-traffic locations.
The Results
500%
Increase in national sales within 3 months of starting creative direct to consumer marketing campaigns on all media channels.
128%
Growth in engaged Instagram followers within 3 months of new social media strategy implementation.
143
New accounts landed throughout the implementation of the marketing campaign. 30 in Austin and 113 in NYC.
1180%
Increase in social media engagement. This was largely due to professional photoshoots (featured in Forbes), community events, and targeted partnerships with similar brands.