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fetii-vans-have-rolled-into-baton-rouge-boasting-a-lively-(and-safer)-ride-sharing-experie

Fetii Group Rideshare

Fetii, a leading provider of on-demand group transportation services, connected with HMG with the goal of expanding their customer base and increasing brand visibility. HMG leveraged a variety of tools and strategies, focusing on the dynamic capabilities of Instagram Stories and TikTok posts to drive engagement and attract new customers.

Company Goals

  • Increase Customer Acquisition: Attract new customers to the Fetii platform.

  • Drive Revenue Growth: Increase overall revenue through targeted marketing efforts.

  • Enhance Customer Engagement: Boost interaction and engagement with the brand on social media.

Our Approach

TikTok

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  • To reach a new and broader audience, we developed a series of creative TikTok posts featuring a generous "free ride" offer. This campaign aimed to attract first-time users that were aligned with Fetii's target demographics and focused on those with the potential for high lifetime value.

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Instagram

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  • Our team created engaging and visually appealing Instagram Stories that highlighted Fetii's unique value propositions, including convenience, affordability, and group-friendly features.

  • This content was both informational and engaging, featuring behind-the-scenes glimpses of the service, and interactive elements such as polls and Q&A sessions to encourage audience participation.

Hiller Media Group implemented a multifaceted social media strategy, focusing primarily on Instagram and TikTok. By synchronizing content across both platforms, we ensured a cohesive and consistent brand message, maximizing the impact of content and encouraging cross-platform interaction.

The Results

1329

New Fetii customers joined the platform through the HMG affiliate program.

110k

Organic impressions across both platforms, significantly enhancing brand awareness and visibility in target market.

$23k

Increase in total customer spend directly attributable to campaign, reflecting a substantial ROI.

538

Tier-1 customers identified, indicating high engagement, spend, and potential for long-term loyalty.

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